Partnerships & sponsorships
Media Kit
MMA storytelling with proven organic reach.
MMA Matlock creates classic-clip storytelling, original fight breakdowns, and short-form combat-sports content for audiences across YouTube, Facebook, Instagram, TikTok, and Threads.
Lifetime views
Subscribers
Views in 90 days
Views in 90 days
Recent momentum
Current platform performance
Native analytics from each platform’s latest supplied reporting window.
Views in 90 days
Views in 60 days
Views in 90 days
Top post views
Partnership value
What MMA Matlock offers
Established attention
A 69K+ YouTube subscriber base and 108M+ lifetime views provide an established foundation for original video integrations.
Organic discovery
Recent Meta activity is reported as organic, while 94.4% of TikTok traffic came through the For You feed.
Format flexibility
Partnerships can be shaped for original breakdowns, short-form video, social posts, relevant products, or affiliate campaigns.
About the project
MMA media with a distinct point of view.
MMA Matlock covers memorable footage, fighters, fights, techniques, and unusual moments from across the history of the sport.
The editorial mix combines short-form edits of sourced classic footage with original fight breakdowns examining matchups, tactics, techniques, and significant moments.
MMA Matlock is not affiliated with a promotion, broadcaster, fighter, athletic commission, or media company.
Content
Primary formats
Classic MMA clip edits
Memorable moments selected from sourced MMA footage, interviews, and broadcasts, then edited and reformatted for short-form platforms.
Original fight breakdowns
Original videos examining fights, matchups, techniques, tactics, and important moments.
Short-form MMA content
Platform-formatted clips and commentary for YouTube Shorts, Facebook Reels, Instagram Reels, TikTok, and Threads.
Partnership opportunities
Brand integrations
Opportunities are scoped around brand relevance, platform, format, and campaign goals.
- Integrated sponsor mentions within original fight-breakdown videos
- Sponsored short-form videos and social posts
- Relevant product or merchandise integrations
- Affiliate partnerships
- Website placement as a supporting campaign element
Background
Production experience, independent voice
MMA Matlock is operated by a longtime MMA fan who previously worked as a camera operator for regional MMA events in the Upper Midwest.
The project combines that production background with long-term knowledge of the sport and an independent editorial perspective.
Classic-clip reach and original-video sponsorships are presented separately. Sponsorship integrations are best suited to original breakdowns or purpose-built short-form content where the presentation can be controlled directly.
Platform performance
Performance by platform
Native analytics shown by source and reporting period. Detailed figures are rounded where appropriate.
Established video audience
- Watch time
- 24.6K hours
- Subscriber growth
- +1.3K
- Current subscribers
- 69K+
- Lifetime views
- 108M+
YouTube serves as the primary home for classic MMA clip edits and original longer-form fight breakdowns.
Organic short-form distribution
- Accounts reached
- 136.1K
- Content interactions
- 26.3K
- Reported activity
- Organic
Instagram provides high-volume distribution for classic MMA clip edits and short-form posts.
Large organic Reel audience
- Viewers
- 2,132,698
- Content interactions
- 76.4K
- Reel views
- 4,533,030
- Reel interactions
- 75,418
- 3-second views
- 2.4M
- Reported activity
- 100% organic
Facebook Reels account for the majority of recent Facebook viewing activity.
Discovery-driven short-form reach
- Likes
- 67.5K
- Shares
- 8.5K
- Profile views
- 5.7K
- Comments
- 670
- For You traffic
- 94.4%
- Search traffic
- 3.8%
Most TikTok traffic comes from the For You feed, allowing content to reach viewers beyond the existing follower base.
Timely fight conversation
- Interactions
- 11.1K
- Followers
- 897
- Top post views
- 260K
- Reporting period
- 90 days
Threads extends MMA Matlock into live-event reactions and timely fight conversation, with a recent post reaching 260K views.
Business inquiries
Contact MMA Matlock
For sponsorships, digital integrations, affiliate partnerships, and relevant commercial inquiries:
fighttalkmma@protonmail.com